YOON DESIGN X STEALER
Hangul Proclamation Day (2018.10.09),
'쓰다' has two meanings in Hangul. One is a piece of paper, like a fan or a pencil.It means writing,
The second thing is to put something on your faceIt also means Wearing.Yoondesign and Stealer are called Fonts and Eyewear
Within a completely different categoryThe theme of The theme of The theme of '쓰다' is new and creative I will develop the idea.
About "쓰는 것" The collaboration of the two brands is different Who never imagined anyone 'Basic but with impact' Show the results.
The largest font design group, YOON DESGIN, has released “YOON GOTHIC” and YOON MYENGJO” fonts,
and those fonts have been widely used in Korea. The collaboration with this giant font company allows STEALERS to present unique frames,
which got inspiration from the shapes Hangul, Korean consonants and vowels. This is the first time to try to express Hangul on eyewear design.
STEALER’s own logo has been newly designed in Korean letter by YOON DESIGN, with simple and modernized geometric shapes.
SHAPER (OP) is a design that uses Yoon's consonant O as motive. One of
Hangul consonants, “o (Ieung)” in YOON Myunjo type has “topknot” shape,
so that this structural point is metaphorically applied to the bridge design. This
“topknot” metaphors are applied on 3mm thick flat upper rims. From the front
view, it can be noticed that the thickness of rims are slightly uneven, because
the “o” in YOON Myungjo font is consisted of a different thickness of curve.
SHAPER (SUN) is a sunglasses design with the shape of Yoon Myung-jo's ‘ㄷ(diget)'
in motion. By applying different Silhouette and rim thickness on outside
of frame, SHAPER (SUN) has smoother rim shapes.
Thin frames were connected on both sides of the bridge, creating an empty
space on the upper and lower frame of the rim. All-in-one lens concept
sunglasses made of SHAPER(CON_ㄴ) Yoon Gothic consonants ‘ㄴ(nien)‘.
Thefront of the lens shows a metal frame that shapes 'ㄴ(nien)' and the overall feel
of the SHAPER(CON_ㄴ) is designed to highlight straight and Silhouette of the
Yun Gothic font.
Concept sunglasses of another All-in-one lens, with a motif of the letter ‘ㄷ(diget)’.
The front of the lens shows a metal frame that shapes ‘ㄷ(diget)’, and the overall
feel of the product is designed to highlight straight and Silhouette of the Yun Gothic font.